Amazon Bans Shoppers Returning Items Frequently, is Urged to Not Sell Face Recog Tool

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Aniruddha Paul
Aniruddha Paul
Writer, passionate in content development on latest technology updates. Loves to follow relevantly on social media, business, games, cultural references and all that symbolizes tech progressions. Philosophy, creation, life and freedom are his fondness.

Amazon has become stricter in its return policy, and its violation includes returning items frequently. It is banning shoppers who are doing the same, and in certain instances, the shoppers aren’t informed about their wrongdoings.

The company has free and easy returns for several items that have inspired other competitors. But Amazon itself has made things more complicated for the users in its terms and conditions for the return arrangements.

Many users went on to complain about the company via Twitter and Facebook about their accounts being closed without warning or explanation. Many others have reported their ban from the Amazon site for ‘excessive returns’, as Paul Fildago puts it. One user tweeted the screenshot of a received mail from Amazon asking her to reply with reasons behind returning her orders.

Getting banned from the site isn’t new when it comes to Amazon. Its return policy doesn’t say you’ll be kicked out for returning too many items. Although, it does reserve the right to terminate accounts indiscretion.

Contextually, a user was banned in 2016 from the site for returning 37 of 343 purchases. Amazon Prime members, too, went on to raise their voices regarding accounts being scrapped without explanation. Some of them even threatened a class-action lawsuit.

In other news, Amazon recently decided to sell a powerful face recognition tool called Rekognition to the police. This will help police track people in real-time whether they are involved in crime or not.

Privacy advocates and the American Civil Liberties Union have asked the company to stop selling the tech to government agencies. According to them, this can easily be turned into an automated identification and tracking system for anyone.

The Washington County Sheriff’s Office in Oregon has already used the tool to quickly compare unidentified suspects from surveillance images. Also, Orlando Police Department in Florida is testing the Amazon facial recognition tech to understand if it can be used for singling out a person of interest in a public place while alerting officers nearby.

Having all said and done, Amazon may not be enjoying at the moment, with user complaints about unexplained banning and privacy advocates urging not to market Rekognition. Keep up with us to know more about the company’s doings ahead regarding these issues.

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