By now you all must be aware of the fact that search engine optimization is not optional but mandatory. This, in fact, is the easy part, but the harder side is SEO and it is hard. After all, there is so much for you to know and learn – On and Off-page SEO, Content Marketing, Keyword Research, Social Media Optimization and so on. Do not panic, as this is the beginning of your journey.
Why is an SEO strategy important?
Search engine optimization is worth it. If your aim is in rocketing your website to the coveted top spot you need to follow a plan that is well-thought out. In the absence of an organized approach, all efforts will go in vain. Good SEO requires consistency, patience, persistence, and discipline. It is easy to see why a business may be critical. Via building a master plan, you can concentrate your efforts on that which will create a difference. If you need help, you can consult a right SEO Agency. Now, what are these components? Have a look.
SEO strategy and its different components
It is here where the magic will take place. Though content, keywords and link building and others are important but will be a zero ground when it comes to an SEO campaign. Below are the critical components of an SEO strategy,
Clean and Organized Code- It is essential to create your website following the finest practices for CSS and HTML. Using the right mark-ups, micro-formats and syntax are a must. There are enough reasons for this, yet the most crucial is that it assists the pages to get indexed as well crawled by Google.
A clean code will indeed make it easier for Google in understanding and categorizing the information available in your website. The faster a site is crawled and indexed automatically the quicker you will notice improved rankings either when you make any improvements or add new content. Here there is a direct correlation. When maximum pages are indexed the higher will be the discoverability.
User-friendly Website- Your website is akin to architecture. In case of wrong materials, poor measurements or unorganized planning, the result will be an unstable mess. Similar is the case with a website. If it is not made correctly and not fed with the right material visitors will leave it right away and visit another site.
Useful and Relevant Pages- It just takes a fraction of a second for people to make an initial assessment of a site. If they fail to get what they are looking for or face any other difficulty, they are likely to bounce. Focusing on the visitor experience from time to time is essential. Along with offering useful and relevant content you also need to be smart when it comes to internal linking as this can create a huge difference. It is best to make the key offers clear and its presentation user-friendly.
Mobile-optimized Site- Despite everything being mobile, still some sites are not mobile optimized. If you are one of them, it is high time to change this. If your site is optimized only for PC visitors, you will target a small demographic. You need to make your website mobile optimized.
Site Speed- Site speed is crucial to bounce-rate. That is a ranking factor too. As this gets technical, this should not give you an excuse for overlooking it. For understanding the user experience better consider your habits while browsing the web.
Secure HTTPS- Switching over to a secure HTTPS will act as a blessing for your site as this switch will offer improved rankings as confirmed by Google. So, consider this factor while building your SEO strategy this year.
Local SEO- The truth is, a good number of people use the leading search engines for finding local information. As per research in 2014, it has been discovered that local searches are getting more importance. In case of site optimization for local search you need to follow NAP- Name, Address as well as Phone Number. It should be consistent across different profiles, listings, and business postings. In fact, through this Google will help in determining whether your business location is adjacent to searchers on the lookout for your service or product. Here consistency is key.
Social Media- SEO and social media have a relationship that is interesting. It is crucial for your SEO strategy and your brand in having a social presence. It is not necessary to have an account on every social media site, but there are some social media outlets with high traffic that can offer some SEO value. A social media presence will prove compelling to build an engaged audience.
Content Marketing- Content marketing is an extremely valuable tool when it comes to SEO. In fact, it will not be an exaggeration to say that content marketing is a critical component of a solid SEO strategy.
Quality Links- It is link building that acts as the backbone for an effective SEO strategy. Now is no longer an age of building spammy links. There has been a lot of advancements in Google with regards to penalizing a website which does not offer an experience that is user-friendly. This way you cannot do away with any form of cheap tactics like before. Building high quality and relevant links are essential for earning good rankings in the search engine results pages.
Search engine optimization is a task that is tricky and complicated art to master. But with some hard work, proper research and diligence in no time you will be up as well as running. Every business owner should stay updated with all that is taking place in the world of SEO to emerge victoriously. So, what are you waiting for? If you want to have the upper hand over your competitors follow these SEO strategies diligently and you will be happy that you did it.