Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

A beginner’s SEO guide to ranking your website on Google

Guest Author
Guest Author
Techgenyz guest authors are versatile writers with the passion for storytelling. The come from diversified backgrounds and bring a unique perspective to their work. Their writing is known for its depth, creativity, and ability to captivate readers.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Who doesn’t want free traffic for their website!!! Businesses in general, have this pain point that it gets very difficult for them to get the local traction from the internet.

Search engine optimization is the one such technique which can help you in making sure that your business gets the visibility it always craves for. It is a long game, and so it must be played with caution.

To ensure that you will get the exposure, you need the right strategy. Local SEO guide can be your best bet, however, in this post; you will learn all the major tenets associated with the SEO so that you can easily rank your website and get the maximum output.

So, without any further ado, let’s get you started!

Things You Should Know About Local SEO

Whether your business is in local cities or not, targeting local customers is always fruitful. It is an effective marketing technique for your business to highlight it on local searches. There are many SEO strategies you can opt to enhance your business visibility locally. Let’s get straight to that and see how you can help your business to rank better locally.

Never underestimate title & meta descriptions

HTML elements such as title and Meta descriptions are crucial for your website. They are sort of “mini-ads” (as per Search Engine Land) which will help you to highlight what you are showcasing on your website way before the audience enters it.

You must have seen Google SERP (Search Engine Result Pages). There you will see how websites showcase to Google what content they have on their website. I tried to showcase clearly what are Meta titles and descriptions. Have a look at that.

Title And Meta DiscriptionTake advantage of that space and use it smartly to showcase your local business. Writing titles and description is an art when it comes to SEO. If these texts are not unique, then your website will take a toll and will crash down in the SERPs.

Always make sure to provide only helpful information in your title and description. And since you want to reach your local audience, then you have to make sure to include the name of the city, your local address, and what you offer.

So, when you get good rankings for your business with the right title & description, you have only one shot at your visitor.

Online citations & directories

It is not a secret that before purchasing, a buyer prefers searching online. There are many businesses which do not bother to list themselves online (Such a lost opportunity!!!).

So, what’s the catch!!!

Get your business listed on online platforms like Merchant Circle and Yelp. When you get your business listed correctly on these websites, you will get a place among some of the most respected businesses. It increases your business’s authority.

While enlisting your business over various local directories, always remember to make sure that you followed the NAP approach.

N.A.P!!!

Yes, it is a short acronym for Name, Address, and Phone number. Ensure that you consistently used NAP over all the business directories.

Claim to Google my Business

Google My Business is also a business listing directory.

You must be wondering why I put it here as in a separate section!!!

It is powered by Google (it is as simple as this). This tool is free and very powerful as well. It will give you tremendous exposure with the super Google’s local pack like this:

Google My BusinessGo now to google.com/business to claim your Google My Business Page. There will be a verification process where Google will send you a postcard with a Pin. You simply have to enter that pin to complete the verification process.

No one can skip this verification process as it is must to ensure Google that your business is legit.

To optimize your business page, you need to give a solid description of your business, categories, opening and closing hours, mode of payments, and other things. You can also make use of your business logo and services as well. In general, Google recommends having at least three pictures of your organization.

Online reviews are crucial

According to a survey by Search Engine Land, 84 % of people trust online reviews. Seven out of 10 people will definitely leave a review if the businesses ask them for it.

Social media platforms are the best way to engage with your audience. You can ask them to give a genuine review which will increase the trust of your target audience. A high-quality positive review has the power to improve your business’s visibility online.

So, don’t wait up!!! Ask for reviews with your customers now.

Winding it up

So, these are some of the ways in which you can increase your rankings in a local area. So, what do you think about listing your business locally? Tell us all about it in the comments section. With Search Beast Calgary SEO you can easily get high visibility on Google. Adios till then!!!

Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.

Recomended

Find Apps

The Ultimate Hub for Discovering Apps Unlock a world of apps: your ultimate hub for exploring and discovering limitless possibilities for on your every needs.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic