Fitbit Charge 3 Launched With a Heart-rate Sensor at Rs 13,999 in India

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Moupiya Dutta
Moupiya Dutta
She finds it interesting to learn and analyze society. she keeps herself updated, emphasizing technology, social media, and science. She loves to pen down her thoughts, interested in music, art, and exploration around the globe.

The Fitbit Charge 3, which was longed to be launched in November, has, at last, made its debut today. Fitness devices have seen the biggest improvements in 2018, and before the year could end, the pre-announced Fitbit Charge 3 made its grand launch today in the Indian market.


The Fitbit Charge 3 features an elevated, water-resistant design with a touchscreen display and 15 goal-based exercise modes, including swimming, running, yoga, etc. With 7 days of battery life allowing users to set a specific calorie burned, this device claims to be the company’s “most advanced sensor and algorithm technology in a tracker.”

Fitbit Charge 3 BandThe display on the Fitbit Charge 3 is claimed to be nearly 40 per cent bigger and brighter than on its predecessor, the Charge 2. However, it is the first in the Charge lineup to have a touchscreen. The Fitbit Charge 3 is made with lightweight materials, including an aerospace-grade aluminium case and Corning Gorilla Glass 3 display. It also includes a new technology providing a streamlined, swim-proof design in the device, thus adding more sensors plus a larger battery.

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Fitbit claims to have enhanced the software too, and the tracker has redesigned software and shows grayscale graphics with new animations. Fitbit has also improved its 24/7 PurePulse heart rate technology for monitoring better heart rate with greater accuracy during exercise compared to its predecessor. To highlight, there is also an additional feature of the SpO2 sensor, which potentially estimates the relative blood oxygen levels and helps track new health indicators like sleep apnea.


Fitbit Charge 3 will be available in Reliance Digital, Croma, Helios and other major retailers offline across India and online on Amazon and Flipkart. As for the price, the Fitbit Charge 3 will retail for Rs 13,999 in India, Rs 1,000 lower than the amount announced back in August. The company has introduced the tracker in black colour, which comes with a graphite aluminium case, and blue-grey shade with a rose gold aluminium case. A special edition of Fitbit Charge 3 is also available for Rs. 15,999.

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