The footwear component of the design, it is intended and it is designed in the same vein as our highest performing basketball products… So, higher ability, high life - Jordan Rice, part of Nike's smart systems team that was involved in the making of the Adapt BBNBA players including Boston's Jayson Tatum, Dallas’ Luka Doncic, the Los Angeles Lakers' Kyle Kuzma and New York's Frank Ntilikina are already in the Adapt. Duke men’s basketball team, too, has given them a test drive.
It's a sneaker, it's a good shoe. I didn't break it in enough for me to wear in a game, but it's a phenomenal sneaker - Duke standout Cam ReddishJordan Rice stated that it took almost three years for the concept of the Adapt to go from first drawing to first game, although some insist that the idea was formed as early as 1989 when the ‘Back to the Future Part II’ was released. The self-lacing shoe idea was developed to add futuristic characteristics to the film - Michael J. Fox's character, Marty McFly, pulls on a pair of gray Nike high-tops that light up and lace themselves at a touch of a button, and exclaims "Power laces! Alright!" With the aim of developing a true custom fit for every foot, the buttons on the side of the sole of the Nike Adapt BB can adjust the tension of the laces, or how the shoe wraps around the foot. What’s more, the colors of the Nike self-lacing shoes can be changed at just a touch of a phone when it is synced to an app. Moreover, the app could also collect performance data possibly in the near future.
What that could look like in the future is something that's much more integrated with digital services but feels real time and feels contextual - Jordan Rice, part of Nike's smart systems team that was involved in the making of the Adapt BBThe testing was not just restricted to players running and jumping about wearing them. The Nike self-lacing shoe was soaked in water overnight, sprayed with water cannons for 20 minutes at a time, hammered with thousands of pounds of force in extreme conditions, after which they still gave a good performance. "They're tested to such an extent," Rice said. "You know, this is one of the most tested products that Nike's actually ever produced." So, these shoes are definitely ready for intense usage.
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26 May 2020, 8:23 AM (GMT)