7 Web design tips to keep people coming to your website



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The number of websites online rapidly increases every second of each day- making it more and more difficult for your site to be found. For this reason, making a name for your business is more important than ever.  

So how did companies like Apple and Amazon achieve their massive online popularity?  

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The simple answer is – by creating a killer website using top-of-the-line web design tips. This guide outlines seven of the most beneficial tips to use when creating a site dedicated to the expansion of your company’s customer base. 

1. High-quality content  

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The content on your site should engage your target audience while outlining your product or service. This section of your site should be designed to improve the customer’s experience while selling them on your business. 

Some ways to enhance customer experience on your site include:  

  • Listing useful information on products/FAQ 
  • Being free of any errors 
  • Keeping content brief and to-the-point 

After all, content is the bulk of your website so you should invest a lot of your effort into cultivating text users will find value in. 

2. Easy to read 

The average person spends roughly 15 seconds on a page before transitioning to a new one. With this in mind, you want to ensure to inform your reader without overwhelming them.

Lists and short, direct descriptions give the reader a lot of information in a brief period of time. These are great ways to sneak in information without filling up the page with text. 

3. Web design tips for accessibility 

Your website should be accessible on multiple devices and provide features that serve the user. Some features to include on the user interface are:   

  • Effective link text 
  • Accessible images 
  • Captioned videos 

Additionally, you want to provide information in as little navigation as possible. The more clicks a customer has to take to get to a certain page, the less likely they are to stay engaged on your site. 

4. Choose a great color scheme 

Choosing the right color scheme can help with brand recognition as well as draw an emotional connection between users and your site. For example, you may want to include darker colors for a site aimed at a professional audience. 

However, these tips are flexible. There is no set rule for developing the perfect color scheme-making the process much more enjoyable when developing your site.    

5. Create a personal brand  

Giving yourself a unique brand allows customers to identify you from your competitors and may even leave a memorable impression. Areas that you should consider customizing are:  

  • Chatbots 
  • The flow of your webpage 
  • Font type 

6. Simplicity  

A cleanly designed website will guide the customer through your content much more efficiently than one with a lot of options to choose from. One way to simplify your site is by minimizing the number of menus it has well as the subcategories on each page. 

If you present your site well, you will find that it gives the reader enough information to understand your brand but encourages them to reach out and contact you to learn more.  

7. Use high-quality visuals 

Web development is about more than just great content. The overall design of your website factors into a customer’s decision when deciding whether or not to choose your services. 

This is where the use of visual aids comes into play. 

Investing in professional media helps give your site a look of professionalism while adding to your informational text. These combined elements give the customer insight into the quality of work you provide. 

Additional resources 

By using these seven simple web design tips you can be on your way to building a brand your customers will love. Who knows, you might even be the next Amazon. 

For more information on how to grow your business, check out the rest of our blog!  

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