The Korean tech giant had been postponing the plan of opening a lifestyle store for Samsung in India for a while; serendipitously, the company has now unveiled its maiden Online-to-Offline (O2O) lifestyle store in the pulsating city of Mumbai, India. Ensconced in the heart of the newly inaugurated Jio World Plaza mall, an oasis for retail, leisure, and dining enthusiasts, this marks a significant stride in Samsung’s unyielding commitment to the Indian market.
The Indian tech market is way too big than it was; nearly every single tech company is showing a proclivity to invest in the market. Samsung, as a recent entrant, has strategically opened a store in the heart of the country.
Stretching across an impressive 8,000 sq ft, Samsung BKC, situated in Mumbai’s teeming central business hub of Bandra Kurla Complex, promises to plunge customers into a world of premium experiences. The store is a tech haven, displaying Samsung’s top-tier products across various categories, including smartphones, televisions, refrigerators, washing machines, and more, all seamlessly integrated into Samsung’s cutting-edge AI ecosystem.
Designed to cater to the discerning tastes of premium consumers and tech enthusiasts, Samsung BKC introduces visitors to the latest in AI experiences. From ‘AI for All’ in consumer electronics to ‘Galaxy AI’ for mobile devices, the store acts as a one-stop destination for technology aficionados seeking the pinnacle of innovation.
The grand opening of Samsung BKC formally meets with the launch of the highly anticipated Galaxy S24 series. Not only does the store flaunt special edition color options for the Galaxy S24, but it also introduces a groundbreaking AI-enabled personalization service for the latest Galaxy AI smartphones, a first-of-its-kind in the industry.
Mr. JB Park, President & CEO of Samsung Southwest Asia, shared insights into the vision behind Samsung BKC, stating, “Today’s customers, especially Gen Z and millennials, are seeking premium products and unique experiences. They want to interact with the brand and its products, touch, feel and create. This is what Samsung BKC is all about.”
The store is built with the customer in mind, encompassing eight distinctive lifestyle zones that showcase the versatility of Samsung products. From gaming and entertainment to art, yoga, cooking, and laundry management, these zones illustrate how Samsung’s connected multi-device ecosystem, SmartThings, seamlessly integrates into customers’ lives.
As Samsung BKC opens its doors to the public, it signifies a new era in retail experiences, offering a coherent blend of premium products, cutting-edge technology, and immersive, hands-on encounters. The store’s commitment to fostering creativity and interaction aligns seamlessly with the evolving preferences of today’s consumers, ensuring that Samsung continues to be at the forefront of innovation and customer engagement.