Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

Samsung’s OLED Panels Supply Supersedes Demand as Apple Drops iPhone X Production

Oindrila Banerjee
Oindrila Banerjee
A English Literature student, love reading books, love literature and history, and enthusiastic about travelling. She likes to read random pieces of information and like watching films. She likes how refreshing it is to learn something new everyday. Her goal is to earn enough to take a trip round the globe.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Organic Light-Emitting Diode or OLED panels promised to be the next step so far as smartphone displays were concerned, overruling the pre-existing and cost-effective Liquid Crystal Displays or LCD panels. While Samsung incorporated OLED panels in its smartphones, starting with Galaxy S1 back in 2010, Apple’s iPhone X, launched last year, was the first Apple device to use OLED displays. Samsung Electronics, which was supplying Apple with the OLED panels, may now face the problem of surplus production as iPhone X’s demand dwindles, compelling the conglomerate to slash production.

The initial sale of over 40 million units estimated for the iPhone X is expected to be halved by the third month of this year. A number of iPhone X devices started malfunctioning weeks after its launch, and users complained of overheating and unaccountable data drainage. These factors, combined with the high price of the model (starting at $999), have affected its sales, obliging manufacturers to reduce production considerably. With its top client, Apple, facing weak demand, Samsung has been left to fend for itself, and an official at an electronics trading company in Tokyo has said, “Samsung is increasingly selling OLED panels to outside clients.”

This attempt, however, is also being negated by the fact that other smartphone makers who were expected to replace LCD panels with OLED panels are transitioning slowly due to the price of the OLED panels (Samsung OLED panels with touch sensors are priced at over $100 per unit). Furthermore, with Chinese OLED panel makers increasing production, Samsung is also facing fierce competition so far as price is concerned.

Lastly, using OLED panels on their own devices makes them more expensive; hence, the number of OLED panels Samsung internally sources for their own devices has also fallen.

Using OLED panels makes it difficult to compete with rivals on price. – Hiroshi Hayase, senior director at IHS Markit

Thus, while OLED displays can display colors in high resolution and can be bent to narrow the phone’s bezel, they are failing to attract takers owing to the high price.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic