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The Growth of Casino Apps in India

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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India is one of the largest online gaming markets in the world. Although the Covid-19 pandemic has played a significant part in the rise of online gambling in the country, many other less visible causes exist. In fact, the overall number of online gamblers in India has surpassed that of Europe and some regions of Asia.

Besides being the world’s largest online gambling industry, India is the world’s second-largest internet user. To date, the country has about 560 million internet users. As a result, the growth of the online gaming sector and casino apps is unsurprising. To appeal to Indian gamers, many online gaming platforms have made themselves available to them.

What factors have contributed to the massive growth and expansion of mobile casinos and their popularity in India? Here are the top five reasons why mobile casinos have achieved such immense growth in India.

A Powerful Information Technology Sector

The growth of the online gambling industry is a key component in the development of a robust IT sector which supports real-money mobile casino apps & sites in India.

In 2010, there were just 25 online game producers, but by 2019, the number had surged to 275. India is home to some of the best software developers and engineers in the world, all of whom contribute to the development of a solid back-end for most gaming companies.

Digital Payment Methods

Another factor contributing to the increase in mobile casino customers is the growing use of digital payment methods. Digital payments and mobile wallets are estimated to reach 300 million users in India by 2022, up from just 100 million in 2019. People may now place online wagers at major gaming portals with a single tap of their phone, thanks to the ease and efficiency of internet payment options.

Increase in the Number of Internet Users

In just this year, India has over 560 million internet users, making it the world’s second-largest online market. As the internet becomes more available to all classes of people, it is projected that the number of internet users will continue to rise in the next few years, directly impacting the number of mobile casino players.

Increase of India’s Young Population

India is unquestionably one of the world’s most populous countries. Over half of India’s total population is below the age of 25. There is also a large number of people in their 40s, who are frequently the target market of the online gambling sector. These people are looking for methods to make some additional cash while having a good time, and mobile casino games are a great option.

High-Quality Mobile Casino Games

Improved smartphone usability and the engaging and interesting aspects of online games are two more factors driving the growth of mobile casino gamers in India. Many people have been persuaded to try out various types of mobile games as a result of these huge advancements in mobile gaming technology.

Because many gamers prefer mobile devices to desktops and laptops, many game developers have created mobile versions of the most popular games. As a result, several online casinos now offer dedicated mobile apps. With just a few clicks, users will be able to access a wide range of online gambling games.

Effects of the COVID-19 Pandemic

While the pandemic has had a negative impact on the majority of economic sectors, the online casino industry continues to thrive. People were obliged to stay at home and seek other forms of entertainment as a result of the lockdown tactic.

During this period of seclusion, online gaming has been a source of sanity. Many online gamers find online casinos to be beneficial in terms of not just reducing boredom but also earning money from the comfort of their own homes. India already has over 400 gaming companies, and the number of mobile internet users in the country continues to rise year after year.

Publicity and Marketing Campaigns

The marketing and advertisement efforts of major online casinos throughout the world are another factor in the increase of mobile casino gamers. Major online casino players and sports betting websites try their hardest to outsmart and surpass their rivals.

Heavy advertising through bonuses and unique advantages to new and existing players is one of the tried and proven effective techniques. New players are greeted with large prize packages while existing players are rewarded with benefits and extra credits.

Friendly Gambling laws

The fundamental reason for the expansion of online and mobile casinos is India’s friendly gambling laws. When it comes to internet wagers, the anti-gambling statute is riddled with loopholes. The rule prohibits Indian enterprises from operating on the subcontinent, but it has no bearing on their ability to gamble in foreign casinos.

India’s authorities do not have a playbook that explains what action they might take against these offshore players. As a result, international operators have seized the opportunity to provide their services to Indian users. The Indians have rewarded them with interest.

Most international online casinos that cater to Indians have a solid reputation and have gone out of their way to accommodate their customers. For example, the days when you could only wager with dollars and pounds are long gone. Most mobile casino apps accept Indian rupees for real money play. The game is available in Hindi, and you will enjoy the dedicated customer service that’s offered in your local language. These firms also support Indian digital wallets.

In addition, a majority of reputable casino apps support payment systems such as UPI besides running campaigns and offering bonuses to Indian players.

Final Thought

In conclusion, according to statistical estimates, India’s betting sector generates a billion dollars every year, which grows as the industry progresses. With the ongoing technological advancements, more millennials will jump on board. In the absence of suitable laws and the proliferation of mobile casino gambling apps on a daily basis, mobile gaming in India could reach new heights in a much shorter period of time.

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