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US State Sues Meta Over Facebook Facial Recognition Technology

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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The US state of Texas has sued Meta for using its facial recognition technology without users’ consent, seeking financial damages.

Texas Attorney General Paxton sued Facebook (now known as Meta) for capturing and using the biometric data of millions of Texans without properly obtaining their informed consent to do so, in violation of state law.

Facebook will no longer take advantage of people and their children with the intent to turn a profit at the expense of one’s safety and well-being, – Paxton said in a statement late on Monday.

“This is yet another example of Big Tech’s deceitful business practices and it must stop. I will continue to fight for Texansa¿ privacy and security.”

Facebook has been storing millions of biometric identifiers (defined by statute as a retina or iris scan, fingerprint, voiceprint, or record of hand or face geometry) contained in photos and videos uploaded by friends and family who used the social media app, the lawsuit alleged.

By this illegal activity, Facebook exploited the personal information of users and non-users alike to grow its empire and reap historic windfall profits.

“The company repeatedly captured biometric identifiers without consent billions of times, in knowing violation of Texas’ Capture or Use of Biometric Identifier Act and the Deceptive Trade Practices Act,” said the lawsuit.

Texas is one of a few states in the US, along with Illinois and Washington, with biometric privacy laws.

In early 2021, a judge in Illinois approved a $650 million class-action settlement over the Facebook tagging system.

Meta discontinued the automated tagging system in Illinois in November.

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