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How to Use Instagram Stories to Grow Your Business

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When it comes to big companies standing out from the competition, they do not always have to be the first, or really to be innovative. Instead, what they need is to see how the market is evolving and react accordingly. Often, this can even mean doing what others are doing, as it was the case when Instagram was brought “inspiration” for its new “Instagram Stories” feature directly from Snapchat.

This feature allows companies to gain followers on Instagram fast, and also engage their customers and prospects with a more complete message, when compared with what a single image can provide. But how? Here are two tips that can really make a difference.

Giveaway discounts and promotions

Special offers seem extra special when combined with the unique features of Instagram Stories. The point to be remembered is that this feature gives you the power to generate scarcity. So, if you use it to distribute your special offers, your business will surely have improved results.

One way to deliver offers is to inform your followers with a link in your bio. Post a “coupon” as a story and announce that the offer expires at the end of a 24-hour period. The coupon can direct users to the link in their Instagram bio, which will take them to a landing page where they can have more information on how to redeem their special offer.

Show your backstage

It may be an initial sketch of some design or product, your production line, or simply your employees working. These types of behind-the-scenes looks for your business can build a new level of trust with your audience.

Sharing your work with the public can be appealing and allows you to showcase the power of your brand and what services your company is able to provide. Of course, make sure you first have the client’s permission to include them in the post.

A “story” may be temporary, but its effect on your brand are not. Create well-crafted and thought-proving Stories that give a real insight into your business, stories created that way are the key to humanizing your brand to existing and potential customers.


Instagram is now a giant in the social media world, featuring about 500 million active monthly users. This compares to only 100 million active Snapchat users. In addition, 68% of users engage with brands regularly on Instagram.

Despite the power of Instagram as an incredible platform for business and a growth channel, only 36% of companies are on Instagram, which is a big mistake, as Instagram is very useful for growing a business, along with its Stories feature.

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