Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

How to use keywords effectively in your marketing strategy

Guest Author
Guest Author
Techgenyz guest authors are versatile writers with the passion for storytelling. The come from diversified backgrounds and bring a unique perspective to their work. Their writing is known for its depth, creativity, and ability to captivate readers.

Join the Opinion Leaders Network

Join the Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Website content could be the most effective means of increasing the credibility of your website. The content, however, should incorporate keywords that are directly related to the target market. The keywords are searched and selected after using certain tools. It also involves first identifying the needs and wants of your customers.

It could mean geographically segmenting them and targeting their core needs and what they are seeking for themselves. This article will identify some tips that will help you use keywords throughout marketing strategy most effectively.

Let us first see the places that could be used to target keyword phrase on pages you wish to optimize for search:

  • Use them in the title of the tag of your page; this is one basic requirement for the on-page optimization of a keyword phrase.
  • You may use keywords in Meta descriptions for your page.
  • You can make use of keywords in at least one ALT text and one image’s filename
  • At least use it once in the first paragraph on the page
  • Also throughout the content at few places in a natural manner.

Development of content:

Developing content is a key strategy when going for the optimization of a website. For example, if you are going for content development (blog posts, podcasts, videos, etc.) you have to create content based on keywords that people are searching for. There can be two methods to go about this:

Firstly, you can just create some random high-quality content with your readers in mind. Later you can adjust your keywords within the content and optimize it accordingly using the webpage optimization techniques discussed above.

Keyword Planner

The second approach could involve identifying a list of keywords based on your direct and indirect competition. You can use Google AdWords Keyword Planner and on the basis of competition and search volume, you can extract the best list for your content.


Use that one keyword phrase that defines your product/service well enough. It should explain your brand well enough and should target the need and value your customers are looking for. You shall keep in mind that your branding strategy should be such that it defines your business clearly and precisely.

If you can’t find a business on social media then the business needs some revisions. Today you can find everything on Facebook, Twitter, Instagram, and Pinterest. For many e-commerce websites, a large portion of the traffic comes on websites through social media forums.

Using guest posts:

When you guest post with high-quality content for getting more traffic to your site, it always is a big hit! There are tools that will let you know what the best options for guest post sites are that will get you desired visitors.

These are some basic hacks that can be used to market your brand/service using keywords. It shall be noted that finding the right keywords is never enough as the big game lies with their most appropriate usage.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic