Modern digital marketers and those described in Mad Men series have similar campaign goals. They are both trying to attract more leads, turn them into prospects and customers and make them more loyal to their brand. Only thing that changed since the Mad Men Era is the technology marketers use for achieving these goals. Technology’s influence on online marketing is so powerful that in some cases it initiated the creation of completely new marketing concepts (like digital or social media marketing).
Although Mad Men environment might look appealing to you, tailoring marketing campaigns with the use of pen, paper, whiskey and cigars is not relevant anymore. Marketers are quickly adopting advanced technology and each year brings new set of tools they use for their online marketing strategy implementation. In this article we shared some of the trendiest and the most useful marketing tools.
Hootsuite — Social Media Marketing
Hootsuite’s social media dashboard allows you to manage and monitor your social media activity. It comes with outstanding user experience that allows marketers to monitor several social media news feeds at once, by opening them in several streams, all on one screen. One of the most popular features of this app is post scheduling. Facebook and Instagram for example allow you to schedule your posts directly from your page, but Twitter and other real-time networks don’t have this option. That’s why many marketers use Hootsuite for scheduling Tweets, which makes their work much easier. There is also an Auto-Scheduling option, which enables Hootsuite platform to find optimal times and dates for posting your content. This way you will save a lot of time on scheduling posts, which you can use for finding and creating more engaging content.
Hootsuite comes with several plans. There is the freemium plan that allows you to manage and monitor 3 social media accounts. Paid plans (Pro and Business) enable you to manage up to 50 social network accounts and offer better analytics and advanced data gathering that can be summarized in nice-looking graphic reports.
Google Analytics — Measuring Conversion
Measuring your campaign’s conversion is one of the key marketing tasks, because it provides you with information about your sales funnel’s efficiency. With conducting adequate analysis you will always know in which types of advertising you should invest. Although there are many specialized tools that can provide us with conversion metrics, Google Analytic is still the number one app for conversion analysis.
Google Analytics can calculate and track conversion rates for a number of different goals. This metric is called ‘Goal Conversion Rate’ and it represents the percentage of goal completions among all visitor sessions that occurred on a specified website. Google Analytics also offers specific types of conversion calculations that can be used for tracking and calculating E-commerce conversion rates. These calculations focus on leads that are able to order your products online, and exclude website visitors from places that can’t be reached by your distribution network.
Dibz.me — Link Building
Link building is an advanced off-page SEO strategy, with a purpose is to create inbound links on authority websites. These links will bring more visitors to your page and increase its search engine rating (which also brings more visitors). Due to fast development of SEO, many marketers tend to automatize their link building process, and Dibz.me is a perfect tool for this task.
Link builders often use Google to find prospecting websites. Dibz.me can be used in the same way, but it allows users to easily filter out their search and combine keywords, without using specific Google commands. This link prospector also eliminates spam links from your search results and chooses the best prospects for you to work with. Contacting website or blog administrators is also automated to perfection, and the tool uses special API to pool out contact information and present it to link builder.
Google Trends — Understanding Customer Behavior
This popular tool is indispensable for an elaborate market research. It helps marketers to understand consumers’ behavior. Since most leads come through search engine results, Google Trends also aids marketers in determining the right keywords, which they can use for targeting the most perspective leads.
Google Trends is free of charge. It provides many different filters which can narrow down your market research to a specific category, region, country or keyword. Search results can be exported and used in online marketing strategies and market reports, or they can be embed to specific online locations.
Together with these tools, marketers also need to use Excel or Google Spreadsheet in order to present their campaigns’ results in a simple and transparent way. Tables should also be used for tracking and setting goals. This shows us that although marketers constantly follow latest tech trends, they still need to stick to a few classic apps we all know and love.