Trending

Stories

Amazon Spark online shopping launched in India with personalized feeds

Must Read

On Thursday, Amazon launched an exciting community-driven service ‘Spark’ to facilitate online shopping in our country. This feature is believed to have taken inspiration from Instagram and uses the customers’ browsing behavior to provide personalized feeds.

It allows one to post questions, stories, polls, and ideas with hashtags, images just like social networking platforms enabling the users to comment using emoticons (‘smiles’) and react to other posts.

Also Read

It will enable customers to find content from brands along with community content from selected customers. The community has the ability to reward in the form of badges, smiles, and comments. The company would trend for the browsing and the true shopping behavior to the personalized feed which in return provides a grandeur enhancement for the product discovery offering a community experience.

The feature is also expected to gather different posts similar to Pinterest with the ability to tag different items with images and a commenting technique similar to Instagram. It also has the ability to revolve content around the products which is available through the online marketplace.

This feature will include two tabs, namely, Feed and Explore on the Spark page which will bring the content based on the interests and explore the tabs. This shall allow viewing content based on different categories like Technology and gadgets, women’s style, Food, Drink, DIY art and crafts.

There is a bag icon which is displayed on the Amazon Spark post to ensure the availability of the product on Amazon.in. A click on the bag icon to view the list of the products. There is also the view of the products which is available just below the images shared to check on the number of times the images have been viewed.

This platform is made to make it more easy for the people by adding the fun element which will enable the community content and experience more ‘seamless shop-able – Kishore Thota, Director of Customer Engagement, Amazon India

The Spark button needs to be clicked from the Spark option from the left menu of the Amazon app which can be visited automatically from the spark page directly on the web.

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

Latest

Stories

- Advertisement -
- Advertisement -

Latest

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Related

- Advertisement -
- Advertisement -
TikTok Targets $20B E-Commerce Expansion in Southeast Asia WatchOS 10: Automatic Night Mode for Apple Watch Ultra Twitter Blue: One-Hour Tweet Editing Window for Subscribers Google Pay Enables Aadhaar-Based UPI Authentication iOS 17: Improved Autocorrect with Personalized On-Device ML OnePlus Nord N30 5G goes official in the U.S. Apple Introduces Vision Pro VR Headset for Augmented and Virtual Reality Microsoft to Pay $20M Fine for Violating Children’s Privacy with Xbox Nothing Phone (2) Confirmed for India Production Fitbit Integration with Google Accounts Begins
TikTok Targets $20B E-Commerce Expansion in Southeast Asia WatchOS 10: Automatic Night Mode for Apple Watch Ultra Twitter Blue: One-Hour Tweet Editing Window for Subscribers Google Pay Enables Aadhaar-Based UPI Authentication iOS 17: Improved Autocorrect with Personalized On-Device ML OnePlus Nord N30 5G goes official in the U.S. Apple Introduces Vision Pro VR Headset for Augmented and Virtual Reality Microsoft to Pay $20M Fine for Violating Children’s Privacy with Xbox