Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

Global True Wireless Stereo market reaches 300 mn units in 2021

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

The global True Wireless Stereo (TWS) wearables market shipments in 2021 grew 24 percent in unit sales to reach 300 million and 25 percent in terms of value, according to a new report.

The unit sales growth rate was slightly lower than the original forecast due to the Covid-19 pandemic impact throughout the year.

However, unit sales increased to around 300 million as new products entered the market with more features, like ANC (Active Noise Cancellation) and expanded playtime, at affordable prices, said Counterpoint Research’s ‘TWS Hearables Market Tracker’.

In particular, smartphone original equipment manufacturers (OEMs) continued to focus on TWS products to expand their smart ecosystem, resulting in increased competition and sales in the market.

Market leader Apple saw a slight increase of 5 percent (on-year) in its unit sales but its market share fell to 25.6 percent.

Although the AirPods 3 was released later than expected, the AirPods 2 and AirPods Pro maintained high sales based on promotions throughout the year, the report showed.

Samsung saw a robust growth of 33 percent (on-year) with its new models Galaxy Buds Pro and Galaxy Buds 2.

Among other brands, Skullcandy and boAt showed noticeable growth, as they became key players in major regions like North America, Europe, and India.

The growth in the $50-$100 and $200+ segments was notable.

JBL and Xiaomi led the growth in the $50-$100 segment with their flagship models, while Skullcandy performed well with its models finding their way to the top 10 list of best-selling models.

Apple drove the growth in the $200+ segment with a 75 percent share.

“The $50-$100 segment grew significantly YoY, as Xiaomi, which had focused on the sub-$50 segment, tried to expand its lineup to the $50-100 range,” said senior analyst Liz Lee.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic