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Meta’s Latest Privacy Rip-off Will Test the EU’s Mettle for Reining in Big Tech

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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Talking about mid-2019, Facebook’s landing page incorporated a tagline that said, “Facebook is free and always will be.” But by the start of August of the same year, the app covertly executed the previous tagline and pasted “quick and easy” as a replacement on the front.

Alongside this, there were multiple signs that signaled the incoming shift in Facebook’s access and functionality. And a quadruple of years down, here we are witnessing the same.

In an email sent to the customers, it was stated by the adtech giant about the necessary changes that are to be there on the cards. The mail said, “Earlier this year, we honored your objection to the use of certain information to show you ads. As part of changing laws in your region, we’re changing our legal basis for using your information for ads. We’ll soon rely on your consent for using your information to show you ads, which we’ll reflect in our Terms and Privacy Policy.

This means you’ll need to make a new choice about your ads. Once you make a choice, your current ad experience will no longer be supported. In the coming weeks, you’ll be able to make this choice on Facebook or Instagram.”

Reportedly, the adtech giant did not mention why the users are supposed to pay any amounts to avoid getting an eye on. Also, the idea of charging money from the users to not violate their privacy doesn’t sound like a fair deal at all, as a person’s access to privacy, a fundamental right, shouldn’t be impelled on their ability to disburse a monthly subscription.

We’ve tried to cover all the important keynotes in this one for our readers. Do write feedback and let us know what your thoughts are on the same, and also write to us if we missed out on something.

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