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Reasons to Use Screen Recording to Communicate With Customers

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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Calling support is often associated with irritation and wasting time. But the main reason for this is not in the low-quality work of employees. The time during which we mostly listen to classical music while waiting for the operator to connect is annoying. Recent research related to this problem showed the two main reasons for the loss of customers.

The first is the inability to solve the problem in time, and the second is rudeness at the call center. Time is precious to everyone, especially to the company’s customers. Support should make it clear that you value clients’ time and put it in the first place. The best way to save time is to create a video that will help to solve customers’ problems. The video can aid them in case of problems or not understanding all the features of the product and services you provide.

A Forbes study has shown that a video is one of the most cost-effective ways to support and educate customers. It is also an opportunity to create an emotional connection between the company and the client. Creating a video could be difficult and unbearable if there is no plugin to record the screen in Zendesk. These are the undeniable advantages that you can enjoy when creating videos and using this plugin.

Zendesk is a CRM company that creates software in the field of service intended to improve the relationship between the company and its customers. The software is flexible and large-scale and can be used by any business. Customers need your support at any time of the day. Video messaging helps you to stay in touch with customers at all times and provide comprehensive support. It also helps employees maintain their productivity and maintain quality customer relationships. In addition, the platform is open and flexible, so you can quickly adapt to work with this plug. For example, one of Zendesk’s users is AZAL, whose support quality statistics have grown significantly with the transition to video messaging.

If the client contacts the support service to get answers to the questions and has to wait for the change of one operator to another, it means that we tire the client instead of providing quick and high-quality help.

Consider the work of chatbots, which are primarily approached by customers. As they are not developed qualitatively and do not correspond clearly, the interaction with them turns into confusing communication. According to statistics, the chatbot helps only 8 percent of customers out of a hundred. It follows that you only need to add to the support service, creating a convenient, comfortable relationship with people. One of the leaders of the global corporation said that the best support system is one that has simple and convenient tools for customers, with the help of which you can easily get all the information. The qualitative attraction of new clients.

Looking at the report of another Harris Interactive study, we can see that people prefer video to text. The reason for this is emotional trust and a sense of individuality (as if this video was created specifically to solve your problem). Did you know that almost 60 percent of executives in large corporations believe that it is better to watch a video than to call for support or read the instructions? So don’t underestimate the use of video content. Also, statistics show that video is a good investment to attract new customers. Being able to use video to respond to a customer’s request instead of writing a boring text that may not be fully understood by the recipient provides a huge advantage in the relationship between the brand and the customer. The client has a sense of uniqueness and individuality.

2. Sales growth

A Forbes study helps understand that more than 90 percent of customers confirm that a video about a product encourages them to purchase. An Animoto poll found that nearly 65 percent of customers agree that video makes them more likely to buy a product or a service. The Zendesk screen recording plugin is a video response that allows you to write quick instructions that help to effectively explain, demonstrate and present a product or service, but this is not the main advantage. Using this tool saves not only the client’s time but also yours. As a result, you save time, attract new customers and increase sales with just one plugin. 97 percent of marketers worldwide confirm that the video has helped customers understand the product they are buying, increasing the conversion rate.

3. Increase competitiveness

Research and consulting firm Gartner claims that more than 100 of the world’s 500 largest companies are integrating video support. This is what helps them to get effective interaction with customers. Video messaging allows you to get the most effective way to communicate. Responding to emails in this way allows you to maintain a friendly and compassionate tone, which is quite difficult compared to continuous text instruction. Using the Zendesk plug-in to create video makes communication between the corporation and the buyer reduce stress levels. This is the most effective way to increase customer satisfaction, which allows you to maintain the relationship and not allow the customer to change the company.


Many companies are reducing the number of call centers by integrating support into video messaging. The main advantages of this method of communication are that it is more efficient, faster, helps to maintain friendly relations with the customer, increases the number of customers, and more quickly addresses the need for a product or service for the customer. Needless to say, it all increases customer satisfaction. Video messaging significantly improves your marketing strategy. Good communication makes a pleasant impression that will be associated with your company for a long time. In the long run, the most effective way to get all these benefits is to use the plugin to record the screen in Zendesk.

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